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Sample Job Responsibilities

- Manage and optimize paid search campaigns on various platforms, such as Google AdWords and Bing Ads
- Conduct keyword research to identify high-performing keywords and create targeted ad groups and campaigns
- Develop and implement strategies to improve campaign performance and increase ROI
- Monitor and analyze campaign performance data to identify areas of improvement and make data-driven decisions
- Perform A/B testing and continually optimize ad creative, landing pages, and bid strategies to drive better results
- Stay up-to-date with industry trends and best practices in SEM and search engine algorithms
- Collaborate with cross-functional teams, including marketing and design, to ensure a consistent brand message and cohesive campaign execution
- Provide regular reports and analysis to stakeholders on campaign performance and recommendations for future improvements

Sample Requirements

- Manage and optimize paid search campaigns on various platforms, such as Google AdWords and Bing Ads
- Conduct keyword research to identify high-performing keywords and create targeted ad groups and campaigns
- Develop and implement strategies to improve campaign performance and increase ROI
- Monitor and analyze campaign performance data to identify areas of improvement and make data-driven decisions
- Perform A/B testing and continually optimize ad creative, landing pages, and bid strategies to drive better results
- Stay up-to-date with industry trends and best practices in SEM and search engine algorithms
- Collaborate with cross-functional teams, including marketing and design, to ensure a consistent brand message and cohesive campaign execution
- Provide regular reports and analysis to stakeholders on campaign performance and recommendations for future improvements